Case Study: Yoga Hub
Your brand only gets one chance to make a first impression—outsourcing your social media ensures that impression is polished, professional, and powerfully consistent.
When Yoga Hub needed strategic and creative support for their growing brand, we were thrilled to partner as a contract-based Creative Director to streamline and elevate their social media presence. The goal? To align their online content with their mission while boosting visibility and class attendance—particularly at their hotel-based offerings.
A Tailored Approach for a Mission-Driven Brand
Through a customized monthly retainer, we provided a blend of strategic insight and creative execution. Our scope of work included:
A structured monthly content calendar featuring feed posts and Stories in diverse formats—complete with custom-designed templates, captions, hashtag strategies, and posting recommendations
A one-time social media audit to evaluate performance, engagement, and audience growth potential across up to three platforms
Analytics-driven insights and actionable recommendations
Dedicated calls to refine content direction and ensure alignment with Yoga Hub’s broader business goals
Why Consistency (and Outsourcing) Matters
In a digital landscape where attention spans are short and competition is high, consistency isn’t just helpful—it’s essential. Outsourcing social media strategy and content creation provides a powerful advantage: it ensures your brand shows up regularly, professionally, and on message. For mission-driven businesses like Yoga Hub, having a recognizable visual identity and a steady content rhythm builds trust, strengthens community, and keeps your audience engaged. It also frees up internal bandwidth, allowing founders and small teams to focus on growth while staying confident that their online presence reflects the heart of their brand.
When your content shows up regularly and aligns visually and strategically, it signals professionalism, reliability, and intentionality—making it easier for followers to connect with and stay engaged in your brand journey.
What We Delivered
Consistent, High-Quality Content: Every visual and caption was intentionally crafted to reflect YogaHub’s brand identity—clean, inclusive, and community-focused
Data-Driven Strategy: Performance metrics informed every move, from the types of content we created to the times we posted
Creative Leadership Without the Overhead: Our flexible support model allowed Yoga Hub to tap into professional-level creative direction without the cost or commitment of a full-time hire
Results That Speak For Themselves
During our two-month partnership, we focused on supporting Yoga Hub’s business goals—especially increasing attendance at key hotel-based classes. Through strategic content and optimized storytelling, we helped drive:
An optimized link in their Instagram bio to aggregate important links in one place
Increased page views, button clicks and post clicks and click-through rate
A cohesive feed using clear brand guidelines to set them apart and increase brand awareness
These early metrics signal strong resonance with the audience and momentum that can be sustained with continued, consistent content.
By combining social media storytelling with complementary tactics like driving web traffic to specific thought-leadership blogs, we created a well-rounded marketing approach that not only built awareness but also encouraged conversions and positioned Yoga Hub as an expert in their space.
From the Client
"Vanessa has been a solid and dependable partner in managing our social media content. She has a great eye for branding and consistently keeps our visuals aligned with our message. What stands out most is her reliability—she stays on top of the content schedule and always delivers on time. I’d definitely recommend her to anyone needing professional, well-organized content support."
— Ali Singer, Founder of Yoga Hub
Looking to bring structure, creativity, and clarity to your brand’s social strategy—without the overhead of hiring in-house? Let’s chat.
